Good Earth India Shares What Inspires Them

I would love to get more behind-scenes peeks from designers. Show us a glimpse of process. Show us what inspires the designs. That’s why I was thrilled to see Good Earth share inspiration on its Facebook.

Good Earth designs its product collections around themes, and an upcoming theme is “Samarqand” inspired by the crossroads of the famed Silk Route. I have a little bit of an obsession with the Silk Road (I should write and share more about that) so this inspiration was interesting to me. Which area of the Silk Road are they looking at? You can see in their moodboard below, some Suzani, a snippet of ikat, Uzbekistan, Islamic script, old papers, various pinks and blues.

They share a few steps of the block print creation process:

For full size images of each of these, visit Good Earth’s Facebook Album.

And indeed the elements I picked out in the moodboard above show up in the collection, as shared by ELLE India: “The new collection features home accessories and fabrics in madder rose and azure hues – we particularly loved their metal lanterns and bright ikats made by artisans in Uzbekistan. “

From Good Earth’s Instagram (yes I am a social media stalker), here is an artist at work on Samarqand works – looks like painting on a mirror. Can you see elements of inspiration from the moodboard?

Here is a sneak peak at lanterns from the new collection:

Here is a store scene – note the pillows! You can definitely see how the inspiration in the moodboard carried through to the products. Prominent pinks and blues, and the patterns.

You can visit Good Earth stores in India or you can shop Good Earth online – yes you can even find their lanterns online.